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Our Story


Coastal Pride was founded by Wade Currie, a young man who grew up on the coast of North Carolina spending countless days on the water and beaches. The brand was inspired by a particular front porch in the small coastal town of Southport, North Carolina, with a view across the mouth of the Cape Fear River to Bald Head Island and the Atlantic Ocean beyond. This is the place that captured his heart.

It is not only the seaside views, but the timeless southern charm that surrounds the small coastal towns of North Carolina that makes time seem to slow down. One is consumed by the lifestyle that living by the water entails. There is a feeling understood by anyone who feels the coastal winds, smells the salt in the air, and watches the boats pulling in and out of their slips. The ambiance casts its spell on anyone who experiences it. Whether a visitor or a native, it leaves a lasting impression. It’s a seaside state of mind.

When developing a style for our brand, we chose to base it on the southern charm that surrounds the quaint coastal towns we’ve come to know and love. The Southern Style, often called “preppy”, is easily recognized by anyone who appreciates it.  The logo of Coastal Pride is an anchor. It conveys a definite message; when anyone sees it, no matter where they live, they immediately relate it to the coastal lifestyle. Coastal Pride strives to bring a little bit of the coastal way of life to all its customers. Once you understand the Coastal Pride way, you will truly understand that it is not only a state of mind, but a lifestyle. We are pleased to announce that Coastal Pride has come back to where it all started. We are now located in Southport, NC, and will continue to offer the same quality products you have come to expect. We’ve greatly appreciated your support in the past, and look forward to serving your coastal apparel needs in the future.